SEARCH ENGINE OPTIMIZATION
Search Engine Land | SEO & AI
SEO is evolving faster than a fruit fly colony in a genetics lab – constantly adapting, mutating, and surprising even the experts.
One day, long-form content reigns supreme; the next, AI-generated summaries are stealing the spotlight. Staying ahead requires smarter, data-driven insights.
AI-powered tools like OpenAI’s Deep Research are reshaping how marketers approach content strategy, competitive analysis, and SERP optimization.
SEMRush | Link Building
Link bait works because it solves a problem, evokes an emotional response, or offers unique insights that compels people to share or link to your content.
Effective link bait can generate hundreds or even thousands of high-quality backlinks (links to your site from reputable or reliable websites).
High-quality backlinks signal authority to search engines, which can help your content rank better in search engine results pages (SERPs).
Neil Patel | Keyword Research
When it comes to digital marketing, keywords are the backbone of your strategy. But not all keywords function the same way. Businesses often overlook the difference between brand and non-brand keywords, yet understanding how they work can mean the difference between wasted ad spend and a finely tuned, high-converting campaign.
Brand keywords help you capture demand from users already aware of your company, while non-brand keywords help expand your reach to new audiences. Both play a crucial role in SEO and PPC, and finding the right balance can maximize visibility, reduce costs, and drive conversions.
Word Stream | Local SEO
A lot gets written about topic clusters when it comes to SEO-focused content in ecommerce or B2B, but much less so when it comes to local SEO.
Do locally focused businesses even need to think about topic clusters? What types of clusters could you build for a roofing company or plumbing company?
While internal linking and site structure is different for local SEO, it’s still critically important.
In this article, I’ll walk through the key types of topic clusters you should be thinking about for local SEO and how to implement and interlink them.
Backlinko | SEO
This is a list of the 41 best SEO tools and software platforms on the planet.
In fact, these tools have helped my site get 500k+ visitors per month.
(Most of which came from SEO.)
The best part?
All of these tools work GREAT in 2025.
Let’s get started…
Ahrefs | Link Building
This process helps you:
- Find quality links quickly
- Improve your domain’s authority
- Close gaps against competitors
In this guide, you’ll learn how to use our backlink gap analysis template to find relevant, high-quality websites that are worth reaching out to.
SOCIAL MEDIA
Buffer | YouTube
So many factors contribute to the success of your videos on YouTube: your video title, thumbnail, YouTube SEO, and (perhaps most importantly) the quality of your content.
It’s a lot to consider, and it’s often not easy to pinpoint what will resonate with your YouTube subscribers the most.
But thanks to our analysis of more than 1 million videos shared on YouTube, we can offer a little more concrete guidance on at least one of those factors: the best time to post on YouTube.
Hootsuite | Threads
Threads is a text-based social media app from Meta. It first launched in July 2023, and it’s been making waves ever since. Originally hyped as a Twitter/X alternative, Threads has now grown past 300 million monthly active users as of December 2024.
And it’s not just a Twitter clone. Threads keeps evolving with new features that make it easier (and more fun) to connect.
Later | Influencer Marketing
Today’s marketers are investing in influencer marketing more than ever.
And for good reason — brands are earning an average of $4.87 for every $1 spent on campaigns.
With an ROI that strong, it’s no wonder influencer marketing has become a go-to strategy for brands across industries.
Want to get in on the action? We’re sharing our favorite influencer marketing campaigns (and what makes them work) to inspire your next collaboration.
Sprout Social | SMM
So many factors contribute to the success of your videos on YouTube: your video title, thumbnail, YouTube SEO, and (perhaps most importantly) the quality of your content.
It’s a lot to consider, and it’s often not easy to pinpoint what will resonate with your YouTube subscribers the most.
But thanks to our analysis of more than 1 million videos shared on YouTube, we can offer a little more concrete guidance on at least one of those factors: the best time to post on YouTube.
Lyfe Marketing | SMM
If you’re a small business owner looking to grow, using social media advertising services is your best bet to reach your target audience and convert them into customers.
The question is, which social media platforms do you advertise on? People often make a silly mistake when looking for the best social media app to advertise on. They follow the stats blindly and pick the most popular one. The right platform depends on your specific goals, audience, and budget.
Hubspot| SMM & AI
Social media and AI are two of the most revolutionizing technologies of the last few decades. Social media has changed the way we live, and AI is changing the way we work.
So, I’m going to condense and share the data, research, tools, and strategies that the Foundation Marketing Team and I have been working on over the last year to help you better wield the collective power of AI and social media.
ADVERTISING
Neil Patel | Linkedin Ads
Planning your 2025 marketing budget? You may be wondering, “How much do LinkedIn ads cost, and are they worth it?” With over 1 billion users, LinkedIn is a key platform for B2B marketers looking to connect with professionals and decision-makers.
LinkedIn ads are highly effective for reaching professionals, though they generally cost more than ads on platforms like Facebook or Instagram. Costs vary based on factors like audience targeting, bidding strategies, and campaign objectives. Knowing how these factors affect your budget is essential to creating a campaign that delivers results without overspending.
TikTok For Business | TikTok Ads
TikTok is a game-changing platform for advertisers with its dynamic and highly engaged user base. The app rewards entertaining, authentic content and allows brands to connect with audiences on a deeper level with a lower entry cost.
However, as effective as TikTok ads are, they must adhere to TikTok’s ad policies to ensure they reach their intended audience without being rejected. Businesses and advertisers should understand TikTok’s ad approval process, how to avoid common creative mistakes and the best practices for keeping your ads compliant.
Taboola | Display Ads
Ad revenue, which is the income you’ll receive from advertisers when you display ads to your target audience, can be a recurring and potentially lucrative source of income. With an effective strategy and a growing audience, you can leverage ad revenue to not only generate the funds needed to sustain your website, but to generate profits that you can enjoy, too.
There are countless examples of websites that successfully generate income with ad revenue. Top publishers like CNN, USA Today, and Forbes prominently display ads on their websites. LifeHacker leverages its blog and news format to display a wide variety of ads that are likely to appeal to its audience. Even smaller websites, like niche bloggers, can monetize their sites with ads to generate income that covers operational and growth costs.
Meta | Facebook Ads
To help all businesses grow, today we announced, with Wildfire (UK) and Little, Brown and Company (US) imprints of Hachette Livre, the future publication of CLICK HERE: The Art and Science of Digital Marketing and Advertisingby Alex Schultz, Meta’s Chief Marketing Officer and VP of Analytics.
In CLICK HERE, Alex will share key principles and best practices to achieve growth through digital marketing. Providing advice for everything from picking the right channels, to testing creative, to using generative AI, to building accurate measurement tools – this will be the essential guide that marketers at every level need to succeed.
Klient Boost | Google Ads
Beating your competitors in the Google Ads slugfest that happens 40,000 times every second isn’t easy. And, more importantly, wins don’t happen by accident.
There’s much more to Google Ads bidding than just the bid. What about audience conversion intent? Do you have bid adjustments in place? Are you using Smart Bidding?
The checklist can feel endless.
Even if you’re still looking for your first Google Ads breakthrough and haven’t yet experienced the joy of virtually destroying your deep-pocketed rivals, I’ve got good news.
All it comes down to is arming yourself with the right tricks, tools, and strategies—21 to be exact—and then releasing the Google Ads bidding monster. We’ve even created our own hybrid bidding strategies that have given performance lifts like the ones below.
Outbrain | Native Ads
Not all digital ads are equal. Native advertising is a breed of its own, and there are key differences in how to write native ad copy versus other ad types.
Why is that? Because native ads work differently than display ads or pop-ups.
Native ads fit in with the form and function of the web page they appear on, so they often don’t seem like ads. Whereas banners and pop-ups may feel intrusive to readers, native ads flow more naturally with the surrounding editorial content.
In essence, native ads are a soft-sell advertising technique that aims to nurture the viewer and gently coax them to click on the ad and interact with the brand’s advertorial content or landing page.
But how can you achieve this effect and write ad copy that draws the audience to engage with your native campaigns?
Check out the following “dos and don’ts” for how to write copy for native ads, and you’ll soon start to see an uplift in your native advertising success.
MARKETING
Martech | TikTok Marketing
TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. However, its reach is far broader than that. According to Meltwater, TikTok ads have the potential to reach 48.8% of people over the age of 18 in the U.S.
So, it’s useful for B2B marketers, too. Also, the Gen Z cohort is moving up into positions make purchase decision
What makes it suitable for B2C applies to B2B as well. It is an essential tool for brands to connect directly with customers. It offers opportunities for in-app shopping, live-streaming and branded hashtag challenges. However, marketers must understand and work with TikTok’s culture to succeed.
Copyblogger | Marketing & AI
There’s a lot of talk about AI and futuristic marketing trends, but which ones will actually help you grow your business in 2025?
We analyzed the most popular marketing trends, and in this blog post, we’ll share the marketing trend itself, examples of how brands leverage it for growth, and actionable tips for you to implement the trend into your 2025 marketing strategy.
Integrating AI into your workflows to improve efficiency is certainly important, but it also makes personal connections more valuable to customers.
Moz | Inbound Marketing
Most marketers are frustrated right now.
You’re sending cold emails, posting endlessly on social media, and grinding out articles. Paid channels are expensive, outreach feels forced, and leads aren’t coming, at least not consistently.
The ROI just isn’t there.
Yet, my agency, Orbit Media, attracts over 60,000 monthly visits with a 100% inbound strategy and no paid ads.
In this post, I’ll break down how to build an inbound traffic machine that generates predictable leads without paid ads or cold outreach.
Content Marketing Institute | Content Marketing
At Content Marketing World that year, my friend Joe Pulizzi presented 7 Laws for Content Marketing Success over the next decade: the 2020s.
Marketing is at another inflection point. Generative AI cranks out content at warp speed, trust in media is hanging by a thread, third-party data and cookies are (as Miracle Max might say) “mostly dead,” and audiences are more skeptical than ever.
Over the next five years, those of us who love and practice content marketing will have to be more creative, more ruthless about priorities, and more strategic than ever before.
Mailchimp | Email Marketing
With email marketing, companies can cut through the noise and speak directly to customers, prospects, and leads. Unlike other marketing channels where your message can get lost in the shuffle, email lands right in the personal inboxes of your audience.
This direct connection is priceless. It helps you connect with prospects who have already shown an interest in what your brand offers, making them more likely to interact with your company and make a purchase.
But the goal of email marketing isn’t just to make sales; it’s to build long-lasting relationships with your customers. Each email you send gives you the chance to educate, entertain, and engage.
Search Engine Journal | Video Marketing
When it comes to digital marketing, it sometimes feels like everything’s been done before.
Browse YouTube or scroll through TikTok on any given day, and you’re likely to see the same formats over and over again.
Yet, there are always a few creators who are able to stand out, publishing unique and never-before-seen videos.
So, how do you come up with video content ideas that are uniquely new and uniquely you?
In this guide, we’re sharing some uncommon ways to use video in your marketing, plus how to get the creative juices flowing to come up with your own creative video ideas.